SEO & SEM
Challenges
Review experienced significant performance issues that were negatively affecting its organic search rankings. The main challenge was implementing SEO and performance improvements without disrupting other sub-brand storefronts that shared the same Magento instance.
Integrations
Playtime Group performed a comprehensive SEO and technical audit. We optimised the front-end codebase while ensuring compatibility across all sub-brands on the shared Magento platform, preventing any downstream impacts or disruptions
Review - Development & SEO
Overview
Review’s website was facing slow load times and declining organic rankings due to performance issues. Given the complexity of a shared Magento instance, Playtime Group carefully analysed the codebase and identified bottlenecks impacting SEO performance. We implemented targeted optimisations across the front-end without interrupting the other storefronts managed under the same platform.
Highlights
- Conducted a full SEO technical audit to identify areas of improvement.
- Optimised front-end code for faster page loads and improved user experience.
- Ensured that changes to Review’s code did not affect other Magento-managed sub-brands.
- Provided ongoing SEO content recommendations to sustain improvements.
Results
- Boosted organic search rankings, increasing visibility across key search terms.
- Improved website performance, reducing load times and bounce rates.
- Seamless integration with sub-brand storefronts, avoiding disruption to the shared Magento instance.
- Higher customer engagement, leading to better conversions and user satisfaction.
'%20fill='%23be0020'/%3e%3c/clipPath%3e%3c/defs%3e%3cg%20id='map-pin'%20transform='translate(1.229%200.5)'%3e%3ccircle%20id='Ellipse_10'%20data-name='Ellipse%2010'%20cx='26.54'%20cy='26.54'%20r='26.54'%20transform='translate(-0.229%200.5)'%20fill='none'%20stroke='%23be0020'%20stroke-width='2'/%3e%3cg%20id='Group_777'%20data-name='Group%20777'%20transform='translate(10.271%2011)'%20clip-path='url(%23clip-path)'%3e%3cpath%20id='Path_659'%20data-name='Path%20659'%20d='M263.652,3730.7a3.355,3.355,0,0,0,2.356.96,3.286,3.286,0,0,0,2.314-.92l4.276-3.8a9.333,9.333,0,1,0-13.17.02Zm-3.31-16.02a8,8,0,0,1,11.344,11.28l-4.272,3.8a2.051,2.051,0,0,1-2.852-.02l-4.22-3.76A7.994,7.994,0,0,1,260.342,3714.681ZM266,3724.3a3.98,3.98,0,1,0-3.986-3.98A3.985,3.985,0,0,0,266,3724.3Zm0-6.641a2.66,2.66,0,1,1-2.654,2.66A2.664,2.664,0,0,1,266,3717.66Zm16,16.021a.67.67,0,0,1-.324.579l-13.746,8.24a3.716,3.716,0,0,1-3.86,0l-13.746-8.24a.67.67,0,0,1-.324-.579.661.661,0,0,1,.324-.56l6.666-4a.654.654,0,0,1,.916.219.675.675,0,0,1-.23.921l-5.714,3.42,12.794,7.679a2.417,2.417,0,0,0,2.49,0l12.792-7.679-5.748-3.44a.674.674,0,0,1-.228-.921.651.651,0,0,1,.914-.219l6.7,4.02a.661.661,0,0,1,.324.56Z'%20transform='translate(-250%20-3711)'%20fill='%23be0020'/%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
%20rotate(180)'%20fill='%23be0020'/%3e%3c/clipPath%3e%3c/defs%3e%3cg%20id='phone'%20transform='translate(1.229%201.104)'%3e%3ccircle%20id='Ellipse_11'%20data-name='Ellipse%2011'%20cx='26.54'%20cy='26.54'%20r='26.54'%20transform='translate(-0.229%20-0.104)'%20fill='none'%20stroke='%23be0020'%20stroke-width='2'/%3e%3cg%20id='Group_778'%20data-name='Group%20778'%20transform='translate(10.271%2010.397)'%20clip-path='url(%23clip-path)'%3e%3cpath%20id='Path_661'%20data-name='Path%20661'%20d='M253.32,3801.338l1.495-1.3a3.632,3.632,0,0,1,5.134.069l2.491,3.269a3.588,3.588,0,0,1,0,5.074l-1.986,2.034a20.539,20.539,0,0,0,11.054,11.063l2.041-1.989a3.517,3.517,0,0,1,2.533-1.051,3.4,3.4,0,0,1,2.466,1.005l3.387,2.606a3.588,3.588,0,0,1,.025,5.052l-1.36,1.554a7.833,7.833,0,0,1-5.586,2.286c-10.334,0-24.025-13.714-24.025-24.046a7.825,7.825,0,0,1,2.306-5.6Zm21.721,28.32a6.457,6.457,0,0,0,4.613-1.851l1.36-1.578a2.249,2.249,0,0,0,.066-3.131l-3.385-2.628a2.264,2.264,0,0,0-3.2,0l-2.361,2.309a.673.673,0,0,1-.706.16,21.988,21.988,0,0,1-12.386-12.389.676.676,0,0,1,.146-.709l2.306-2.355a2.3,2.3,0,0,0-.053-3.267l-2.494-3.269a2.283,2.283,0,0,0-3.228.045l-1.493,1.3a6.487,6.487,0,0,0-1.879,4.64c0,9.531,13.145,22.7,22.693,22.7Z'%20transform='translate(-251.014%20-3798.985)'%20fill='%23be0020'/%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
'%3e%3ccircle%20id='Ellipse_12'%20data-name='Ellipse%2012'%20cx='26.54'%20cy='26.54'%20r='26.54'%20transform='translate(0)'%20fill='none'%20stroke='%23be0020'%20stroke-width='2'/%3e%3cpath%20id='Path_663'%20data-name='Path%20663'%20d='M276,3877.33H260a5.992,5.992,0,0,0-6,6v12a5.992,5.992,0,0,0,6,6h16a5.992,5.992,0,0,0,6-6v-12A5.992,5.992,0,0,0,276,3877.33Zm0,1.341a4.6,4.6,0,0,1,3.266,1.34l-7.96,7.96a4.671,4.671,0,0,1-6.6,0l-7.972-7.96a4.6,4.6,0,0,1,3.266-1.34Zm4.666,16.66A4.677,4.677,0,0,1,276,3900.01H260a4.677,4.677,0,0,1-4.666-4.679v-12a4.647,4.647,0,0,1,.586-2.26l7.84,7.84a5.986,5.986,0,0,0,8.48,0l7.84-7.84a4.589,4.589,0,0,1,.586,2.26ZM274,3904.67a.651.651,0,0,1-.666.66H256a6,6,0,0,1-6-6v-14.66a.667.667,0,0,1,1.334,0v14.66a4.677,4.677,0,0,0,4.666,4.68h17.334A.651.651,0,0,1,274,3904.67Z'%20transform='translate(-239.46%20-3864.789)'%20fill='%23be0020'/%3e%3c/g%3e%3c/svg%3e)
