Magento
Challenges
White Runway needed a seamless way to manage two inventory types—‘In-Stock’ and ‘Made to Order’—while improving the user experience and minimising lost sales due to stock unavailability.
Integrations
Playtime developed a custom solution integrated into the cart and checkout processes, allowing real-time personalization. Out-of-stock items were dynamically redirected to 'Made to Order' options.
White Runway - Magento Custom Development
Overview
White Runway partnered with Playtime to enhance the purchase journey for both 'Made to Order' and 'In-Stock' inventory. Playtime designed a custom, user-friendly solution for the cart and checkout process, incorporating dynamic personalisation of offers to optimise the shopping experience and improve conversions.
Highlights
- Built a streamlined checkout process tailored to inventory types.
- Introduced dynamic offers to personalise the customer journey.
- Directed out-of-stock products to ‘Made to Order’ options.
Results
The enhanced purchase experience led to higher conversion rates and better stock management. White Runway successfully reduced missed sales by promoting 'Made to Order' options, improving overall revenue.
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