Overview

White Runway partnered with Playtime to enhance the purchase journey for both 'Made to Order' and 'In-Stock' inventory. Playtime designed a custom, user-friendly solution for the cart and checkout process, incorporating dynamic personalisation of offers to optimise the shopping experience and improve conversions.

Highlights

  • Built a streamlined checkout process tailored to inventory types.
  • Introduced dynamic offers to personalise the customer journey.
  • Directed out-of-stock products to 'Made to Order' options.

Results

The enhanced purchase experience led to higher conversion rates and better stock management. White Runway successfully reduced missed sales by promoting 'Made to Order' options, improving overall revenue.